Alison is an experienced marketing professional who has worked in both private and public sectors and created strategies for business-to-business and business-to-consumer organisations.
Before she joined Canford Healthcare in 2017, Alison worked for organisations in a variety of sectors including higher education, print and SaaS. Her career has so far embraced many different aspects of marketing including research, customer services, product development, brand management, behavioural analysis and profiling, digital and social marketing, process and systems development and CRM. She has also established and led multi-functional teams.
At Canford Healthcare Alison’s remit covers advertising, PR and communications, reputation management, digital marketing, design and print, brand management, CRM, surveys and generating prospective resident enquiries. Since joining, Alison has created a new brand identity, helped to develop the Beta CRM system and a new set of websites for the company’s 11 homes.
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